DAS AUDIO continues to advance its global growth strategy with the creation of DAS AUDIO France, a new subsidiary from which the company’s operations in the French market will be developed and its presence in key territories across the African continent will be strengthened.
This launch represents a strategic step to strengthen proximity to industry professionals and consolidate the distribution and support network in both markets.
At the head of this project will be Thibaud Mezard, who assumes the role of general manager. His appointment reflects more than two decades of experience in the professional audio sector, with a technical-commercial profile focused on business development, project support, and direct engagement with integrators, rental companies, and consultants.
Mezard has maintained a close relationship with the brand for years and has a deep understanding of its solutions and way of working. His experience in project analysis and development, combined with his market insight and his approach based on customer proximity, technical support, and long-term relationship building, have been key factors in entrusting him with leading this new phase.
The launch of DAS AUDIO France will enable the company to provide closer and more agile support to the professional channel, strengthen its presence in integration and technical services markets, and further promote the latest solutions from its portfolio within the European environment.
“Thibaud knows our brand and the market well, and we are convinced that his potential, together with that of DAS AUDIO, will be key to the work we will carry out in France and Africa”, says Manolo Peris, CEO of DAS AUDIO.
For his part, Thibaud Mezard states: It is an honor to take on this challenge and contribute to the development of DAS AUDIO in markets as important as France and Africa, especially North Africa, where I have also built part of my professional career. I approach this new stage with the goal of staying close to industry professionals, adding value to each project, and continuing to build the brand over the long term.
With the creation of this new subsidiary, DAS AUDIO strengthens its international structure and continues bringing its technology and team closer to strategic markets, consolidating its global positioning and its commitment to the professional channel.
