INFiLED has announced changes to its North American leadership team: Henry Ambrose has been promoted to President and General Manager; Chris Donaldson joins as Senior Vice President of Sales; and Bryan Boehme takes on the role of Senior Business Development Manager for LBE in the Americas.
These appointments reflect INFiLED’s continued investment in its US team amid growing demand across the rental, fixed installation, and immersive entertainment markets.
Henry Ambrose joined INFiLED as Vice President of Business Development to launch its North American operations, and has since built the business from the ground up, developing strategic market initiatives, assembling a high-performing cross-functional team, and positioning the company as a trusted provider of LED display solutions across rental, fixed installation, and experiential environments. His promotion to President and General Manager recognizes more than three decades of experience in engineering, product development, and executive leadership, including nearly 14 years at Video Equipment Rentals (VER), most recently as Executive Director of LED Install, as well as earlier roles at Barco and Sharp Electronics.
It’s an exciting time for our industry, where display technology no longer just supports experiences—it defines them. I’m honored to step into this role and continue building an organization and ecosystem that pushes the boundaries of what’s possible, delivers measurable value to our partners, and helps shape the future of immersive visual environments, says Ambrose.
“Henry’s promotion reflects the kind of leadership that defines the future of the industry”, says Eddie Guo, Founder of INFiLED and CEO of INFi Group Inc. “He combines deep technical expertise with strategic vision, and understands how innovation must translate into real-world performance for partners. Under his leadership, the organization is positioned not only to grow, but also to help shape the next era of display technology across the Americas”.
As part of the expanded North American leadership team, Chris Donaldson brings more than 27 years of experience in the professional AV industry to his new role as Senior Vice President of Sales for North America. Donaldson has built a strong reputation for developing high-performing sales teams, strengthening channel partnerships, and delivering sustained growth in competitive markets. In his new role, he will lead US sales strategy and execution, focusing on channel development, expanding market share, and aligning INFiLED’s portfolio with the evolving needs of the North American AV community.
I’m excited to join INFiLED at such a pivotal moment in its growth. The company’s commitment to engineering excellence, product reliability, and customer support aligns with the needs of today’s AV professionals. I look forward to working with partners and customers to accelerate growth and deliver innovative LED solutions that create impactful experiences, says Donaldson.
Also joining the team is Bryan Boehme as Senior Business Development Manager for Location Based Entertainment (LBE) in the Americas. Boehme brings more than two decades of global sales leadership experience, having previously served as Vice President of Global Sales at Christie Digital, where he worked with professionals in themed entertainment, live events, and corporate environments. At INFiLED, he will focus on strengthening the company’s relationships with creative studios, integrators, designers, and operators within the LBE ecosystem.
“Throughout my career, I have built and led high-performance global teams, driven sustained revenue growth, and translated complex technical solutions into meaningful business outcomes for clients and partners”, says Boehme. “I am excited to begin a new chapter with INFiLED focused on deepening our presence in the LBE ecosystem and making display technology easier to integrate, more efficient to deploy, and more durable for the future of immersive entertainment”.
All three appointments are central to INFiLED’s growth strategy in North America, as the company continues to expand its market presence and strengthen relationships with partners and clients across the region.
