NAB Show New York 2025 concluded at the Javits Center after two days of visionary sessions, interactive exhibits, and dynamic discussions about the future of media.
From the promises and risks of artificial intelligence in newsrooms to the rise of the creator economy and a new generation of sports storytelling, the event brought together journalists, executives, and creators to explore how trust, technology, and talent intersect in today’s content landscape.
NAB Show New York 2025 showcased the creative forces that are transforming media today. There’s no better stage than New York City—the media and entertainment capital of the world—to bring together this kind of expertise and energy. From broadcasters and filmmakers to creators and technologists, attendees came together to learn, experiment, and connect within one of the most dynamic professional communities anywhere, said Karen Chupka, Executive Vice President of NAB Global Connections and Events.
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Global reach
NAB Show New York 2025 brought together 11,500 registered attendees from 95 countries, consolidating its position as the East Coast’s leading event for media, entertainment, and technology. In addition, 248 journalists and media members were accredited. Approximately 10% of attendees came from abroad, and 62% were first-time participants, reflecting the event’s growing international reach and a new wave of creators, producers, and decision-makers.
Trends and exhibits
NAB Show New York 2025 reflected the fast-paced evolution of media and entertainment, showcasing how technology and creativity continue to redefine the industry. Artificial intelligence, the creator economy, and new sports-media workflows were among the most visible forces driving innovation at the Javits Center.
The event featured 260 exhibitors and sponsors, including 51 first-time participants, occupying nearly 3,627 square meters of exhibit space. Demonstrations included AI-powered production and editing tools, workflow automation, and data-driven storytelling, along with live-shopping and creator-commerce activations that brought platform strategies to life.
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On the show floor: solutions and demonstrations from brands such as Amagi, AWS, Avid, B&H, Blackmagic Design, Canon U.S.A., Chyron, Dell Technologies, Evertz, Fujifilm North America, Grass Valley, Haivision, Harmonic, Panasonic Connect, Ross Video, and Sony Electronics.
Highlights:
- FUJIFILM Creator Loaner Program: allowed attendees to test the latest cameras and lenses beyond the exhibit area.
- Creator commerce live: Puff Media and TikTok Shop’s activation showcased real-time collaboration between creators and brands, featuring live social selling demonstrations.
New York is the largest media market in the world; this is where you’ll find the audience everyone wants to reach, adds Alex Keighley, Senior Vice President of Sales, Grass Valley.
Top speakers and sessions
NAB Show New York brought together industry thought leaders from broadcasting, streaming, sports, and digital media for two days of conversations about innovation, trust, and technology.
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Day 1 — Broadcasting and trust in the AI era
The sessions focused on how automation and emerging technologies are transforming journalism, production, and local broadcasting, while maintaining public confidence in trusted news sources.
The Future of Journalism and related programs addressed ethics, policies, and revenue strategies in an AI-driven newsroom, along with the release of new NAB data on public attitudes toward AI and media trust.
“Most people—and the data supports this—deeply trust their local broadcaster more than any other type of media. There’s a clear distinction in their minds between national news and their local ‘WTV’, whatever it is. They trust their local news stations”, said Sara Fischer, media correspondent at Axios.
Featured speakers:
- Brian Stelter, Chief Media Analyst, CNN
- Sara Fischer, Media Correspondent, Axios
- Oliver Darcy, Founder and Author, Status
- Patrick Healy, Deputy Managing Editor, The New York Times
- Curtis LeGeyt, President and CEO, National Association of Broadcasters
- Executives from E.W. Scripps, FOX Corp., Hearst Television, Nexstar, Sinclair, and Tegna
Panels on local TV strategies and the Radio + Podcast Interactive Forum extended the discussion to new revenue models, AI-enhanced workflows, and the ongoing importance of community-based newsrooms.
Day 2 — Creators, commerce, and culture
On Thursday, the programming focused on the creator economy and how platforms, brands, and talent are redefining storytelling, style, and partnerships. Creator Day sessions explored audience growth, monetization, and authentic collaboration across social media and streaming channels, while fashion leaders discussed how digital influence is reshaping brand identity and consumer engagement.
Featured speakers:
- Shira Lazar, Host and Founder, What’s Trending
- Dylan Huey, CEO, Reach Influence
- Zach Blank, Head of Content, Chef Nick DiGiovanni YouTube Channel
- Nancy Dubuc, Executive Chair, TOGETHXR
- Kati Fernandez, Chief Content Officer, TOGETHXR
- Priya Rao, Executive Editor, The Business of Fashion
- Claire Stern Milch, Digital Director, ELLE
- Lydia Fotiadou, Head of Digital Fashion and Beauty, Creative Artists Agency (CAA)
- Stephanie Gottlieb, Founder and Creative Director, Stephanie Gottlieb Fine Jewelry
- Catherine Newman, Chief Marketing and Communications Officer, U.S. Soccer Federation
- David Wright, Chief Commercial Officer, U.S. Soccer Federation
- Stu Holden, Lead Soccer Analyst, FOX Sports
Marconi Awards
On the evening of October 21, the celebrations began with the Marconi Radio Awards, which honored excellence in the radio industry and served as a prelude to NAB Show New York. The ceremony set the tone for two days of innovation and inspiration at the Javits Center.
